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Major League Teams in The District Detroit Launch Branded License Plates, Fundraising Effort

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Fans of The District Detroit’s major sports teams will have another way to show their pride this spring thanks to new branded license plates issued by the State of Michigan.

Michigan Secretary of State Jocelyn Benson, along with alumni from the Detroit Red Wings, Detroit Tigers, Detroit Lions and Detroit Pistons, helped unveil the long-awaited license plates at Little Caesars Arena today, Tuesday, April 16.

The plates, available for the first time in history, are now available for purchase online and at Secretary of State branch locations statewide. The fundraising plates can be applied to passenger cars, pickup trucks, vans and motor homes. The special plates are not available for motorcycles and trailers. 

The price for the $35 plates includes a $10 administrative fee and a $25 donation for each respective team’s charity, which includes the Detroit Pistons Foundation, Detroit Lions Charities and Ilitch charities affiliates, the Detroit Red Wings Foundation and the Detroit Tigers Foundation. Additionally, the entire $10 per plate renewal fee will be distributed to each respective charity.

The Detroit Red Wings and the Detroit Tigers remain committed to supporting causes and nonprofit organizations throughout the state of Michigan and The District Detroit— the densest concentration of the four major sports teams in the county. The Detroit Tigers Foundation this year hosted its annual multi-day charity tour, the Detroit Tigers Winter Caravan, helping nonprofit organizations such as the Michigan Veterans Foundation and Fisher House Michigan. The Red Wings Foundationthis year also held its annual STEM Day and Paint the Ice events at the award-winning Little Caesars Arena.

About The District Detroit

The District Detroit is a dynamic urban destination in the heart of Detroit. One that includes something for everyone—a dense neighborhood experience with a variety of developments alongside Detroit’s premier sports and entertainment venues. Connecting downtown Detroit to growing nearby neighborhoods such as Midtown, Corktown and Brush Park, The District Detroit is having a dramatic economic impact on Detroit and is a driving catalyst of the city’s remarkable resurgence. The District Detroit represents $1.4 billion in new investment to Detroit including the new Little Caesars Arena, Mike Ilitch School of Business at Wayne State University and Little Caesars world headquarters campus.